【Business Philosophy】

Lenster Co., Ltd. was founded in 2018 and is headquartered in Kaohsiung City. It is a diversified group focused on “life innovation, smart technology, and brand management.” The group centers its operations on proprietary technology research and development, with strategic deployments in smart equipment services, cultural and creative handmade products, specialty cuisine, and creative entertainment. It owns five major flagship brands: XMOTO Automatic Motorcycle Washing, Dorry Bear Handmade Dolls, Yifu Jiang Pot-braised Instant Noodles, Shrimp Kuan, and Light and Shadow Cultural Creation. The company is dedicated to creating brand experiences in everyday life that are “sensory-rich, warm, and meaningful.”

Vision

To become a benchmark integrated group in life innovation in Asia, offering replicable and sustainable entrepreneurial and lifestyle solutions.

Mission

We are committed to leveraging technology and creativity to create a more convenient, beautiful, and human-centered daily life, accompanying more people in achieving their dreams through everyday experiences.

Core Values

  •  Innovation
    Persisting in dual innovation in technology and business models to break conventions.

     

  • Warmth
    Emphasizing the relationship between the brand and people to build trust.

     

  • Efficiency
    Streamlining processes to enhance operational and usage efficiency.

     

  • Sustainability
    Focusing on the harmonious development of society, the environment, and businesses.

     

  • Entrepreneurship
    Encouraging bold innovation and co-creating a platform ecosystem.